Presidential Leadership Scholar spotlight: Yoon Choi 

Yoon Choi, CEO of CollegeSpring and 2020 Presidential Leadership Scholar, discusses the importance of standardized testing in helping students build a foundation for future success and how we can begin to address inequalities in our education system. 

Please tell us a little bit about yourself and your personal leadership project. 

Education has been the central theme of my life.  

I’m the daughter of Korean parents who immigrated to the U.S., buoyed by their beliefs that America was the land of opportunity and the place you went for the highest caliber education. I was born in New York, raised mostly in Yonkers.  My father completed his studies when I was 13, and my parents gave me the choice to stay in the U.S. or return with my family to Korea. I chose to stay and pursue my education, and I was fortunate to receive a scholarship to attend a private school in Connecticut while living with my aunt. My new home was only 62 miles away, but the environment was worlds apart. My magnet public school in Yonkers, where I had been a top student, had not prepared me academically or culturally to succeed in my new school. I ultimately did fine enough to get by, but I learned firsthand that the preparation, role models, and enrichment that give students an edge happen largely outside of school. If school is the bare minimum most kids get, how can we strengthen schools so that all kids, not just a select few, can succeed?   

Coming from a family of educators, I decided I’d become one myself. Anthropology was particularly appealing since questions about culture, identity, and social change had always fascinated me. I was on my way to being a professor when, to make ends meet, I started writing grants for a nonprofit that operated a Reggio Emilia charter school on Skid Row in LA, an oasis for children and families living in poverty. I realized then that I wanted to be proximate to the solutions I was seeing. Thus began my 15-year career working in education nonprofits to serve students from underrepresented groups during critical inflection points in their lives. 

In 2017, I became CEO of CollegeSpring, the only national nonprofit working to embed standardized test preparation for underrepresented students into the school day. I was not hired based on the merits of my own SAT score – in fact, my sheer dismissal and personal discomfort with these tests is what drives my desire to fully inform others about the role they play in potentially changing life trajectories. When I first applied to the Presidential Leadership Scholars program, we were serving 5,000 students across California and New York. My personal leadership project was focused on expanding our footprint in places like Texas to develop more proof points for our model in order to further scale our work.  

Please give us an update on what you have been working on since completing the Presidential Leadership Scholars program. 

Since I completed the program, CollegeSpring now serves 12,000 students, expanding from two states to eight, and from one school district to 18. I was part of the 2020 Presidential Leadership Scholars cohort, when the pandemic abruptly interrupted life and education as we knew it. CollegeSpring faced an existential crisis from our inability to deliver our in-school program, the cancelation of testing dates, and the rise of test optional policies. Not only did we survive, we grew 140% by creating a virtual program in record time and forging larger partnerships with other national nonprofits and districts in Detroit and Southeast Michigan. From there, we grew to Texas – in large part due to introductions made by the Bush Center and other PLS alums – and built new programs beyond the SAT, like the ACT and the Texas Assessment Initiative Assessment 2.0, which align with state and educator goals.  

In the most recent school year, the number of CollegeSpring students attaining the math college readiness benchmark doubled, while those attaining the English and reading benchmark nearly tripled. At the end of our program, 80% of students feel more motivated, prepared and confident to take the test – skills that carry them far beyond college admissions. We’re proud of our growth and impact and are working to systemically embed our program into school systems across the country, including expanding into rural communities and in the Southwest. 

On a personal note, I now have a 1.5 year old daughter, who we hope will run for president in 2070. 

Which lessons learned during the Presidential Leadership Scholars program have stayed with you the most, and how have you put those lessons into action? 

There are two PLS lessons that deeply impacted my outlook on social change and community. 

The first was that time in Little Rock when after hearing President Clinton speak, we were ushered into the next room for our handshake and photo opportunity. Our directions were clear – shake hands, smile for the camera, and keep it moving. As I approached my turn, I could hear him exchanging pleasantries with my classmates, asking where they were from, sharing that he, too, had been there or knew so-and-so. Before I knew it, I was walking toward him. As expected, he asked where I lived, and I responded, “the Bay Area.” But instead of commenting on the beauty of the Golden Gate Bridge, he looked me in the eyes and asked, “Yoon, how would you solve San Francisco’s housing crisis?”  

My first lesson: It is possible to pretend you’re not having a heart attack. As I said, education, not housing, has been my theme. The bigger lesson is what I now see as the president’s invitation to us all as leaders to embrace a much broader calling and look beyond the immediate issues we’re tackling and the ZIP codes we live in. Our work is interconnected, and solving big problems requires someone else’s ‘issue’ becoming our own.  

The second lesson, which I’m constantly reminded about: the power of the PLS network. This wonderful program taught me that it is indeed possible for 60 one-time strangers – and the 60 before and after – to show up for one another, both personally and professionally. CollegeSpring would not be where it is today had PLS friends not introduced us to superintendents, philanthropists, and backbone organizations. They have modeled the type of camaraderie and support that I try to pay forward.   

You recently wrote an op-ed for The Hechinger Report on how standardized tests can be great predictors of college success. Why is testing important in helping our students build a foundation for future success?  

I wrote the op-ed because I believe there is room for nuance in the polarized and limited debate around standardized tests. I wanted to debunk some prevailing myths and highlight important data about the role of standardized tests – specifically the SAT and ACT – in education and access. The prevailing myth is that standardized tests hurt, rather than help, underrepresented students. While the score disparity between students from underrepresented minority groups and their counterparts is undeniable, the tests didn’t cause those gaps – they simply mirror what’s reflected at every level of society. The latest research shows that test scores are predictors of college success and beyond. Knowing the fundamentals in math and English help you in life. 

Two prominent schools reversed their test optional policies earlier this month. Dartmouth recently found that had those lower-income students submitted their scores, they would have been admitted. Yale found that for students attending high schools with fewer resources, applications without scores can leave admissions officers with less evidence of their readiness. It turns out an option can also be a false choice, and not only is the system unchanged, the gaps are widening. We need to ask why millions of students keep taking them and why those who do are accepted at higher rates in test-optional schools. 

Aside from what the colleges are doing, what’s often left out of the conversation is that tens of thousands of students must take tests as a graduation requirement, district and teacher accountability are based on these tests, and they are the key to unlocking merit aid and required for certain majors. Applauding policies happening in one corner of the sector without understanding the system as a whole has the unintended consequence of misinforming and lowering the bar for one group of students, rather than having the same standards, expectations, and opportunities for all. 

What are some of the ways we can address inequalities in our education system, and how can we better prepare all students for standardized testing? 

The first thing to realize is there are no silver bullets, and a one-size-fits-all approach doesn’t work. In order to address inequalities in our education system, we need a lot of solutions and actors – educators, parents, advocates, practitioners, funders – doing different things at all levels. We need to support one another because too often we turn our rage inward and impose our world views on students instead of centering them first. 

Specific to testing, it’s not just about helping students get a high score; the act of preparing them builds academic knowledge and confidence for students, which every kid deserves. CollegeSpring trains math and English teachers to seamlessly weave our curriculum, materials, and practice into the school day – from freshman through senior year. If you’re a Title I student, you’re receiving the knowledge, support, and practice that higher-income students regularly receive via private tutors or outside classes as early as middle school. If you’re a teacher, you’re getting the training, coaching, and data analysis to guide your instruction. If you’re a district, you have the information you need to make targeted, individualized interventions. Our goal is to infuse a culture of academic rigor and readiness in high school and beyond. 

Ultimately, we approach our work with the attitude that tests are just one part of the system. They should not be the end-all-be-all of anything, but simply another way for students to demonstrate their potential. CollegeSpring’s priority is to ensure underrepresented students have the edge, are competitive, and have multiple choices when they graduate high school. 

Insights from behind the curtain: The genesis of the Presidential Leadership Scholars

Almost a decade ago, leaders at the George W. Bush Presidential Center in Dallas and the Clinton Presidential Center in Little Rock, Arkansas, were wrestling with the same idea: How could they bring diverse people together in a nonpartisan way to teach them about leadership? 

Former Education Secretary Margaret Spellings, current CEO and President of the Bipartisan Policy Center and former President and CEO of the George W. Bush Presidential Center, had just gone to work for the new Bush Center.  

“It occurred to me that we have three presidential libraries in Texas and one not too far away in Arkansas – and as it happens, two Democrats and two Republicans,” Spellings said. “I went to President Bush one day and told him about this idea and how we are all affiliated with universities and we would use presidencies as case studies in leadership. We would anchor these lessons in that period of history, which, really, the presidential centers are about the history as much as they are about an individual.” 

Stephanie Streett, Executive Director of the Clinton Foundation, was having similar conversations with her team.  

“We were talking amongst ourselves about some kind of nonpartisan opportunity to bring diverse people together, to really focus on solving problems,” Streett said. “We didn’t want it to be political. We didn’t want it to be all about training political leaders. We wanted to be bringing all sectors together.” 

These initial conversations turned into the Presidential Leadership Scholars program, which convened its ninth cohort of Presidential Leadership Scholars for the first time in Washington, D.C., in January. In a discussion moderated by Holly Kuzmich, Senior Advisor to PLS, Managing Director of the Draper Richards Kaplan Foundation, and former Executive Director of the George W. Bush Institute, Spellings and Streett provided a unique glimpse into the genesis of PLS – now in its ninth year. 

The gathering also offered valuable insights on leadership from the leaders’ experiences in the administrations of Presidents Bush and Clinton and gave the new Scholars the chance to forge new connections.  

As Secretary Spellings said at the top of the discussion, one of the best pieces of professional advice she was ever offered came from a colleague who told her, “When you find a good boss, stick with them.” She said that’s precisely what she did with President Bush. Stephanie Streett, now in her 33rd year with the Clintons, expressed the same sentiment. She cites her family’s legacy of public service as a driving factor for her involvement with politics.  

“I was, as a kid, always interested in politics and public service,” Streett said. My family had been involved in those roles in Arkansas for five or six generations, so it was kind of in my blood. I always knew I wanted to do something, whether it was run for office, or be behind the scenes. And over time I realized I liked [being] behind the scenes, and making it happen.” 

The conversation also touched on the similarities and differences between the leadership styles of President Clinton and President Bush.  

Streett described President Clinton’s inclusive and people-centric approach, emphasizing his love for storytelling and his commitment to gathering diverse opinions before making decisions, while Spellings reflected on President Bush’s clear principles, delegation skills, and his ability to maintain perspective even in challenging situations. The conversation shone a light on leadership and decision-making styles at the highest levels of power, emphasizing the importance of bipartisanship in effective leadership.  

As this year’s Scholars embark on their PLS journey, the conversation was as a valuable foundation from which they will build on their own leadership journeys.  

The precious gift of PLS 

2024 Presidential Leadership Scholars Module One recap 

“The precious gift of this program is the connections you’re going to make,” former Education Secretary Margaret Spellings said to the 60 changemakers who represent the PLS Class of 2024 just one day after they joined together in Washington, D.C., for the first time.  

Spellings, the current President and CEO of the Bipartisan Policy Center and former President and CEO of the George W. Bush Presidential Center, is one of the founders of the Presidential Leadership Scholars program. She was among the first to welcome the new class into the program, along with two other PLS co-founders, Stephanie Street, Executive Director of the Clinton Foundation, and Holly Kuzmich, Managing Director of the Draper Richards Kaplan Foundation and former Executive Director of the George W. Bush Institute.  

Holly Kuzmich, Margaret Spellings, and Stephanie Streett discuss the history of PLS with the the Class of 2024.

The first module of every program year focuses on allowing Scholars to begin building meaningful relationships with each other while also previewing the PLS approach to leadership. And over the course of the program, participants will take a deep dive into four leadership pillars – vision and communication, decision making, influence and persuasion, and strategic partnerships – and hear from incredible guest speakers.  

The kick-off module was no exception. Scholars had the privilege of learning from PLS faculty members Michael O’Leary, Nicole Bibbins Sedaca, and Keith Hennessey. O’Leary taught on reflection as a leadership practice and how to lead high-performing teams, Bibbins Sedaca facilitated a session on identity in leadership, and Hennessey discussed perspective taking with the Scholars.  

Former U.S. Secretary of Labor Alexis Herman also joined the Scholars for an inspiring conversation on her trailblazing leadership journey and the lessons she learned along the way.  

“I’ve learned over the years that it’s not so much about the particular risk you take, it’s about getting into the habit of taking risks – because things don’t move and change unless you develop that skill set,” Herman said.  

Former U.S. Secretary of Labor Alexis Herman shares her leadership journey with the Class of 2024.

Scholars toured the White House, the U.S. National Archives, and the Decatur House slave quarters during the convening. 2018 Presidential Leadership Scholar Tynesia Boyea-Robinson and her classmates took action to document and memorialize the history of enslaved people at the Decatur House after their tour in 2018. This history of the property was – at the time – completely absent from the tour. This year, Boyea-Robinson joined the Scholars for an important conversation on identifying the need for this change and how her PLS class rallied around the project.  

  

The 2024 Presidential Leadership Scholars will travel next to Little Rock, Arkansas, to visit the Clinton Presidential Center later this month. They’ll explore vision and communication through the lens of President Bill Clinton’s leadership and continue to experience the precious gift of PLS.  

Presidential Leadership Scholar Spotlight: Jared Lyon

Jared Lyon, 2018 Presidential Leadership Scholar and President and CEO of Student Veterans of America, discusses his passion for bridging the academic guidance gap for transitioning servicemembers and veterans.

Please tell us a little bit about yourself and your personal leadership project.  

Raised in Carver, Massachusetts, and later relocating to Orlando, Florida, during my senior year of high school, I discovered inspiration in President John F. Kennedy’s assertion that individuals should be able to take pride in responding, “I served in the United States Navy,” when asked what they did to make their lives worthwhile. This conviction impelled me to enlist in the Navy in August 2001, initially during a time of peace. However, the events of 9/11 unfolded during my time in basic training, transforming my service, and that of millions in my generation, from a commitment during peacetime to a duty in wartime. This transition profoundly influenced my worldview and ultimately directed my career path.  

My tenure in the Navy deeply instilled in me the values of leadership and service to others. Since taking on the role of National President and CEO of Student Veterans of America (SVA) in 2016, I have devoted myself to harnessing the transformative power of higher education for veterans. This commitment is underscored by the remarkable growth of SVA, which has expanded from 23 campus chapters in 2008 to an impressive 1,647 today.  

While participating in the Presidential Leadership Scholars program as a proud member of the class of 2018, I encountered a significant discrepancy. Despite 1.1 million veterans pursuing higher education, less than 1% were enrolled at America’s top 100 universities – as ranked by U.S. News & World Report – even though they had proven their success as students. Moreover, only two university presidents from these top institutions had military backgrounds. 

Recognizing this gap, my personal leadership project (PLP) during the PLS program was focused on bridging this divide. I spearheaded a project that adapted the U.S. Department of Defense’s prestigious Joint Civilian Orientation Conference (JCOC), tailoring it to orient university presidents from America’s leading institutions about the military broadly and the individuals who choose military service. My PLP, completed during my time in PLS in 2018, enlightened higher education leaders about the unique value of student veterans, fostering increased access and representation for this underrepresented group in top-tier universities. 

Please give us an update on what you have been working on since completing the Presidential Leadership Scholars program.

The past six years have been a whirlwind of professional challenges and personal growth. At Student Veterans of America, we navigated the complexities of the pandemic, which fundamentally altered our operations, learning environments, and engagement within higher education. Our primary focus has always been fostering a sense of belonging for veterans transitioning to civilian life, a challenge that became particularly acute from 2020 to 2021.  

During this period, our Washington, D.C.-based advocacy team and I worked intensively with Congress. We quickly implemented measures to prevent financial hardship for veterans and military family members using the GI Bill and other U.S. Department of Veterans Affairs education benefits, who were suddenly thrust into online learning. Our efforts culminated in legislation passed in just 11 days, a testament to the dedication of our team and the urgency of the issue.  

Adapting to the pandemic’s restrictions, our national headquarters pivoted its programming to suit the new normal. This experience not only refocused us on our mission but also invigorated our staff. Embracing lessons from this period, we transitioned to a remote-first approach, allowing us to hire talented individuals nationwide who are passionately engaging with our chapters. This shift has paid dividends, evidenced by an $8 million donation from philanthropist MacKenzie Scott. This generous funding has bolstered our investments in people, programs, and transformative approaches to supporting veterans in higher education. 

Furthermore, the events of 2020, including the murder of George Floyd, highlighted additional needs within our chapters. We responded by establishing a Racial Justice Task Force to assist chapters in navigating difficult conversations and challenges, including anti-DEI (diversity, equity, and inclusion) state legislation.  

With a $5 million investment from RTX Corp., we launched the SVA Advising Center, bridging the academic guidance gap for transitioning servicemembers and veterans. More recently, a $1 million investment from The Walt Disney Company has enabled the development of the SVA Career Center, a comprehensive resource supporting student veterans in aligning their education and experience with meaningful career opportunities, shifting the paradigm in how veterans use their experience and education to find employment in their field of study while in college and making the transition to meaningful careers following graduation. 

On a personal note, the completion of the Presidential Leadership Scholars program coincided with the start of my doctoral journey at Syracuse University. I’m currently preparing for my comprehensive exams and developing my dissertation on the national security implications of higher education. On the home front, my wife and I celebrated the birth of our first son in spring 2020, followed by our second son in late summer last year. It’s been a period of profound growth and joy in the Lyon household.

Which lessons learned during the Presidential Leadership Scholars program have stayed with you the most, and how have you put those lessons into action?  

The Presidential Leadership Scholars program has significantly shaped my leadership approach, emphasizing the critical importance of shared influence and accessibility. A profound lesson that resonates with me is the understanding that possessing influence and access is meaningful only when shared generously and consistently. This guiding principle forms the bedrock of my leadership at Student Veterans of America and steers our strategic direction.  

PLS has instilled in me a deep appreciation for collaborative leadership, showcasing how the convergence of diverse perspectives leads to innovative solutions and more impactful outcomes. The program’s emphasis on cross-sector leadership, drawing insights from the leadership styles of past U.S. presidents, has played a pivotal role in shaping my leadership approach. It serves as a constant reminder that effective leadership transcends boundaries and sectors, drawing the best from each to create something greater than the sum of its parts.  

In my role at SVA, I actively put these lessons into practice by cultivating partnerships across a broad spectrum of sectors. This approach not only enriches our programs and advocacy efforts but also widens our perspective, allowing us to incorporate a diverse array of insights and experiences into our work. Such collaborations are crucial for enhancing the support we provide to student veterans, particularly those, like me, who are first-generation college graduates and come from enlisted military backgrounds.  

Moreover, the philosophy of shared influence has catalyzed initiatives that open doors for our student veterans, dismantling barriers and creating pathways to success that were previously unattainable. By championing inclusivity and diversity in our approach, we have effectively addressed the unique challenges and leveraged the strengths of the student veteran community in higher education.  

In essence, the lessons from PLS have not only been seamlessly integrated into SVA’s operational strategies but have also profoundly influenced our organizational culture. We strive to embody the principles of shared influence, collaborative leadership, and cross-sector synergy in every aspect of our work, ensuring a sustained, meaningful impact on the lives of student veterans and the broader community. 

How have you seen student veterans within your organization continue to lead after their time in the military? Can you share how they are uniquely positioned to do so?  

At our 16th Annual SVA National Conference, I had the privilege of presenting the Student Veteran of the Year award, the Chapter of the Year award, and a Presidential Service Medal. The nominees that stood alongside me on stage personified true leadership, stemming from their deep understanding of service. The student veterans in our network have shown exceptional leadership by advocating at a national level, highlighting issues and inequities, and striving to improve the educational journey for their peers.  

Today’s student veterans have harnessed the power of storytelling to not only normalize military service in a society with dwindling connections to those who serve, but also to acknowledge the realities of that service. Their narratives have opened doors to celebrate and recognize the contributions of women veterans, transgender veterans, and veterans of color. I’ve witnessed SVA chapters from rival football colleges unite in ruck marches to highlight mental health issues among veterans. There are stories of a student veteran cycling across the nation, sharing her journey of challenges and triumphs, and a formerly unhoused veteran walking from Pensacola to Tallahassee to share his transformative experience through higher education with Florida’s governor.  

However, the most common form of leadership I see in student veterans is their role as community changemakers. They ensure that everyone – whether a veteran, active-duty servicemember, National Guard or Reserve component member, family member, caregiver, survivor, supporter, ally, or friend – feels a sense of belonging. My decade-plus experience with SVA has shown me that while each veteran’s story is unique, there’s a shared thread of service that echoes in each narrative. Veterans leave the military with leadership training, but those who lead SVA chapters also possess a profound understanding of what it means to continue serving, translating their skills into compassion, empathy, and sacrifice for their new campus communities.      

You recently spoke on the state of SVA at its 16th Annual National Conference. Discuss what you envision for the future of the organization and how it will continue serving our nation’s veterans.   

I recently took my Gallup StrengthsFinder assessment, and it turns out “futurist” is among my top five strengths. This aligns perfectly with my excitement about sharing our vision for Student Veterans of America with the most integral part of our organization – our chapters. At our 16th Annual National Conference in Nashville, Tennessee, this month, I was thrilled to announce two groundbreaking initiatives: the SVA Advising Center and the SVA Career Center. These developments mark a significant milestone in our longstanding vision to support student veterans in their journey to, through, and beyond higher education.  

Yet, as student veterans, our journey doesn’t end here. We see vast opportunities to assist veterans in making informed educational choices that align with their personal and professional aspirations, even before they utilize their GI Bill benefits. We are actively working with colleges, universities, federal and state legislators, and other stakeholders to underscore the importance of effectively preparing those heading into military service.  

One such initiative is the Veteran Promise program, pioneered at Grand Valley State University in Michigan and now adopted by institutions like Syracuse University, CUNY schools, and all public universities in Nebraska – thanks to my fellow 2018 PLS classmate Nebraska state Senator Tony Vargas. This program guarantees enrollment to state residents who serve in the U.S. military and are honorably discharged, demonstrating a profound vote of confidence in our future servicemembers.  

Moreover, we’re spearheading a shift in societal perception of college success, not just for veterans but for all who take a nontraditional path to higher education. Over the past year, we’ve contributed to and guided research studies that deepen our understanding of veterans in both academic and professional settings. We’re now focusing on our own research to explore the true opportunity cost of serving our nation.  

While I can’t divulge too much at this stage, my ongoing doctoral studies are not just for academic enrichment; they represent a long-term commitment to supporting the veteran community. The future I envision for SVA is a vibrant, inclusive community where belonging is paramount. It’s a future where there’s no question about the value of higher education and the potential for those armed with a degree and a DD-214 (a certificate of release or discharge from active duty) is boundless. This vision encompasses not just veterans, but also active-duty personnel, National Guard and Reserve members, families, caregivers, survivors, allies, supporters, and friends, all united in a shared mission of educational success and empowerment.